Türkiye’s E-Commerce Growth: Why Cold Chain Logistics Matters

Türkiye's e-commerce market has been growing exponentially, especially in sectors like fresh food, pharmaceuticals, and frozen goods — where cold chain logistics is crucial.

Market Insights

• Türkiye's e-commerce market is expected to surpass $50 billion by 2025.

• Categories like grocery, medicine, and organic goods demand specialized transport and storage conditions.

Role of Cold Chain in E-Commerce

• Ensures product safety and shelf-life during transit

• Boosts customer trust through compliance with health and food safety regulations

• Helps brands offer premium SKUs that require temperature sensitivity

PrepLarge Advantages

• Extensive cold chain fleet and warehouse capabilities

• Live temperature monitoring and alert systems

• Compliance with national and international cold chain standards

Conclusion
As Türkiye becomes a leader in digital commerce, PrepLarge provides the infrastructure and expertise to meet rising expectations in the cold chain segment — making it easier for businesses to grow while ensuring quality and compliance.